Friday, July 5, 2013

Connecting with the YC customer

I can't believe there is only a month left in my internship! It has gone by way too fast. On that note, today we were given our project for the end of our internship. The main point of the project is for us to create a presentation of ideas on how to connect better with the YC customer, a younger customer. Nordstrom is really trying to reach out and gain more attention from this type of customer, and as interns we get to brainstorm ideas and put together presentations for our store manager.

Today was the first day we got to meet in our groups to discuss ideas we may have . Our presentations have to amazing and interactive because it is a contest between all the interns. Whoever wins at our store will be judged regionally and whoever wins that will be judged corporately, so it is a really good time to shine and be recognized in the intern program.

We have some pretty good ideas so far. My group is going to try and focus on three main parts that we think could really make a difference in connecting with that YC customer. One thing we are going to be focusing on is sensory merchandising. The environment needs to be interactive and entertaining drawing them in and making them want to stay and shop. We also think that there needs to be an increase in the use of social media and interactive social media, because that is one thing that is probably lacking the most to gain the knowledge from the YC customer. One last point that we are going to touch on is reaching out to high schools and colleges and hosting events for them to attend. I really think these things could help improve the relationship with the YC customer and I can't wait until our project comes together more.

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